Client: AURA
Theme: Invisibility, intimacy, and emotional skincare
The Brief:
Launch a skincare product you can’t see.
No bottle. No texture. No before/after.
Just feeling. Just presence.
The Mission:
Transform invisibility into desire.
Build a campaign not around skin—as seen—but skin, as felt.
The Creative Idea:
“Unseen, but undeniable.”
We designed a 360 campaign system rooted in lifestyle, mood, and sensory memory.
We didn’t show the product; we showed what changed because of it.
Presence over product:
Moments of breath, stillness, ritual. Skin in motion, not in makeup.
Key Moves
Light as texture:
Sunlight gliding across collarbones. Shadow as formula. Glow as outcome.
Emotion as proof:
Softened posture. Rested gestures. Confidence without performance.
The skin lives in the world, so we designed it that way.
This Off-Brief explored
invisibility as intimacy,
skincare as emotion,
and presence as the most powerful form of proof.
A campaign built not around product shots, but around life when skin feels deeply, quietly, beautifully cared for. We do not show skincare. We show what skincare changes.