A living, breathing creative studio rooted in memory, emotion, and cultural context

  • Off-Brief is where briefs end, and community begins.

    We design immersive, community-rooted experiences grounded in cultural truth and emotional resonance, not just briefs.
    Each Off-Brief explores one felt need at a time: a local pulse, a shared ache, a collective joy.

    We believe the future of experience is intimate, not infinite.
    We center presence over performance, story over spectacle, and community over clout.
    It’s not about reach or who you target, but how you honor your people.

  • Memory is a medium.
    Emotion is strategy.
    Culture is not a trend, it's the foundation.

    From multi-sensory rituals to hyperlocal activations, every Off-Brief is built with intention, blending creative strategy, storytelling, and sensory design to reimagine how we show up, connect, and create inside and outside the brand world.

  • We start with a pulse, something felt.
    We work slowly, with strategy and soul, and we design formats that invite people to experience, not just attend.

    Our approach blends:

    • Strategy as story

    • Community as co-creator

    • Design as feeling

    • Memory as material

    • Culture as source, not theme

Faouziath Kabassi, Founder & Creative Director

“I started Off-Brief because I wanted to go deeper. I wanted to create experiences that connect people—that leave lasting memories and serve the community for which they’re built.

So much of what we call “brand experience” today is just noise. It's built to hit KPIs, not to hold meaning. I wanted more than that.
I wanted brands to build with intentionality. To be part of people’s lifestyles, not just launch something and disappear. To listen, to show up, to create with care.

Off-Brief is a community space rooted in that care.
It’s about designing experiences that aren’t one-off moments, but an ongoing language. A way for brands and communities to be in conversation—with honesty, attention, and respect.”