Boost with Facebook
A traveling series of light-touch activations that turned Facebook behaviors into real-life interactions: scrolling, posting, reacting—all made tactile and memorable.
The Experience
– Emoji Drop: Branded booth with emojis falling from the ceiling.
– Feed Menu: Meals served on Facebook-style menus.
– Balloon Floor: Blue and white balloons hiding QR codes + surprises.
– Story Frame: Guests filmed Stories inside a life-sized frame.
– Community Table: Shared meals + placemats turned status updates.
This Off-Brief explored digital rituals as physical memories,
social tools as cultural touchpoints,
and what it means to feel seen by a platform you use every day.
Boost IRL delivered a scroll-stopping product story without ever feeling like a product pitch.
The results were:
Moments that lived natively in people’s feeds.
Education that felt emotional, not instructional.
Brand love that spread as fast as the tool itself.