NBA Meets Art
Objective
To lead experiential activations for the NBA and its partners that go beyond the game- strengthening fan connection, celebrating cultural intersections, and using the power of basketball to inspire, engage, and build community.
About The Project
Across multiple touchpoints with the NBA and its partners, I led the creative direction and production of culturally resonant experiences, from immersive installations to interactive fan-focused community events. These activations were designed to foster connection, celebrate identity, and elevate the role of basketball as a cultural movement.
