Framework

This Off-Brief transforms beloved Apple TV storyworlds into miniature architecture and immersive media.

Framework is a speculative gallery where memory, space, and storytelling collide.

This isn’t nostalgia. It’s narrative preservation.
A cinematic archive you walk through, not watch.

format: immersive gallery + XR installation

theme: cinematic architecture + sensory memory

guest experience:

◻ Miniature Exhibits

— Iconic buildings from Severance, Silo, Pachinko, Foundation, The Morning Show

— Handcrafted architectural miniatures displayed in editorial-style pods

— Each with show plaques, spatial sound, and AR/VR overlays via Apple Vision Pro + iPads

◻ The Portal Rooms

— Light-controlled micro-theaters

— Visitors wear Vision Pro to step fully into reimagined scenes

— Each room coded by genre: sci-fi, family saga, psychological drama

◻ Quiet Corners

— Projection rooms with behind-the-scenes content

— Interviews with showrunners, designers, and editors exploring emotional choices in production design

◻ Cinematic Transitions

— Lighting, audio, and spatial rhythm shift as guests move between genres

— Mirroring the cuts and pacing of film editing

community:

For story lovers, set design nerds, and world-builders.

For anyone who remembers a hallway more than a headline.

takeaway:

A slow walk through stories you once binged, where you meet the spaces that held them.

This Off-Brief explored cinematic memory, spatial storytelling, and the emotional architecture of screen worlds.