Framework
What if you could step into your favorite series, not through a screen, but through a portal?
This Off-Brief transforms beloved Apple TV storyworlds into miniature architecture and immersive media.
Framework is a speculative gallery where memory, space, and storytelling collide.
This isn’t nostalgia. It’s narrative preservation.
A cinematic archive you walk through, not watch.
guest experience:
Miniature Exhibits
- Iconic buildings from Severance, Silo, Pachinko, Foundation, The Morning Show.
-Handcrafted architectural miniatures displayed in editorial-style pods.
The Portal Rooms
- Light-controlled micro-theaters
- Visitors wear Vision Pro to step fully into reimagined scenes
- Each room coded by genre: sci-fi, family saga, psychological drama
Quiet Corners
- Projection rooms with behind-the-scenes content
- Interviews with showrunners, designers, and editors exploring emotional choices in production design.
Cinematic Transitions
- Lighting, audio, and spatial rhythm shift as guests move between genres
- Mirroring the cuts and pacing of film editing
community:
For story lovers, set design nerds, and world-builders.
For anyone who remembers a hallway more than a headline.
takeaway:
A slow walk through stories you once binged, where you meet the spaces that held them.
This Off-Brief explored cinematic memory, spatial storytelling, and the emotional architecture of screen worlds.