We slowed it all the way down.

Pajamas & Patches is a product launch designed for rest, not performance.

A skincare drop that becomes a night in, layered with exfoliating pads, creamy rituals, iced tea, and gentle connection.

Less spotlight. More softness.
Not just skincare, serotonin.

format: slow-beauty launch experience

theme: cozy editorial meets quiet luxury

guest experience:

◻ Soft Landing

— Guests receive a ritual kit with:

• Exfoliating pads

• Under-eye patches

• Creamy face mask

• Branded silk robe or headband

• Personalized teacup + playlist QR

◻ Skincare Circle

— Everyone masks together

— No tutorials, no experts—mirror trays, tea, and low-pressure conversation

◻ Matcha & Munchies Bar

— A cozy café setup with:

• Iced matcha, floral teas, mochi, cucumber sandwiches

• Guests blend their own take-home tea pouch

◻ The Glow Mirror

— A misted, bathroom-style photo nook

— Soft lighting, fresh florals, and all the masks

◻ Wind Down

— Guests leave with:

• A branded sleep mask

• A week’s worth of skincare

• A little less tension in their shoulders

aesthetic:

Oatmilk, dusty rose, muted matcha, pale lilac, buttercream yellow

Linen throws, dried florals, matte ceramics, silk headbands

This Off-Brief explored rest as ritual, skincare as softness, and beauty as a reason to be still.