A fragrance experience built on memory, emotion, and instinct, before scent even enters the room.

We’re constantly told what to like, what to smell, what to buy.

But scent is personal. Emotional. Instinctive.

This Off-Brief invites guests to pause before consuming to feel before following.
To trust what they remember, not what they’re told.

The Sensory Lab is an interactive fragrance experience where guests recreate a scent they’ve never smelled, based only on its story, notes, and emotional tone.

Using raw materials and sensory cues, each guest builds a personal blend before discovering the actual fragrance. There’s no right answer, just reflection, instinct, and discovery.

format: interactive fragrance experience

theme: memory-led scent creation

guest flow:

1. The Scent Brief

– Guests read a poetic description of the fragrance (notes, mood, origin)

– No scent or packaging, just story

2. The Sensory Lab

– Ingredient tables with textures, tinctures, and aromatic materials

– Guests build their own blends using prompts like:

“Add a top note that feels like joy.”

“Choose a base that feels grounding.”

3. The Reveal Table

– Guests finally smell the actual perfume and compare it to their creation

4. The Scent Partner Game

– Blind note identification, brand trivia, and light connection prompts

– Designed to spark curiosity without small talk

leave-behinds:

• Their personal scent blend

• A discovery-size bottle of the original fragrance

community:

For the romantics. The scent nerds. The memory keepers.

For anyone who believes fragrance is more than formula, it’s feeling.

This Off-Brief explored emotional instinct, scent as storytelling, and memory as material.