What’s Your Flavor?

A two-week city takeover for BonBon x Van Leeuwen
Theme: Identity, indulgence, and sensory storytelling

What’s Your Flavor? Turned a limited-edition ice cream and candy collab into a personality-led citywide experience. Over two weeks, New Yorkers encountered surprise “flavor patrol” bikes, took live flavor quizzes, traded scoops like mood rings, and stepped into a late-night rooftop cinema finale.

We dropped flavor archetypes: Spicy Mischief, Sour Calm, Bold Berry Chaos, and Sweet Melt.

Strategy: Center flavor as identity and invite people to see themselves in the product.
Execution: Multi-touch rollout blending street engagement, creator kits, personality quizzes, content drops, and a finale built for shareability.

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This Off-Brief explored flavor as personality, the city as a playground, and product drops as participatory theatre.